Companies are targeting Generation Z through personalized marketing strategies. This article discusses why personalization will drive marketing strategies for future consumers. To view this article, click the following link to access the original content. https://www.entrepreneur.com/article/326608

The government shutdown is creating problems for more than government businesses, as private businesses are also experiencing the consequences of a government shutdown. This article discusses potential consequences small business owners should be aware of. To view this article, click the following link to access the original content. https://www.inc.com/guadalupe-gonzalez/government-shutdown-impact-business-lyft-uber-ipo.html

The Internal Revenue Services (IRS) recently released updated optional standard mileage rates for 2019. These rates are used to calculate the deductible cost of operating an automobile for business, charitable, medical, or moving purposes. The term “automobile” includes any car, van, pickup, or panel truck. As of January 1, 2019, the standard mileage rates are […]

Family businesses are developing social missions to help the communities they serve. This article discusses how to incorporate a social mission into your family business, and the advantages and disadvantages of a social initiative.   To view this article, click the following link to access the original content. https://www.forbes.com/sites/nextavenue/2018/12/06/how-a-family-business-can-develop-a-social-mission/#2ad4de2fcb54

As a new calendar year begins, it is an important time for small business owners to analyze their priorities and focus on improving their business. This article discusses a few ways your small business can grow revenue in the upcoming year. To view this article, click the following link to access the original content. https://www.dynamicbusiness.com.au/small-business-resources/finance-cash-flow/3-tips-to-help-small-businesses-grow-revenue-in-2019.html

As the holidays approach, cybercriminals are looking for opportunities to exploit your employees and your business. This article discusses a few ways you can keep your business secure this holiday season. To view this article, click the following link to access the original content. https://smallbiztrends.com/2018/12/holiday-season-cybersecurity-tips.html

Finding and retaining millennial talent will help small businesses compete with bigger businesses. This article discusses how small businesses can attract millennials, and why hiring millennials is the right move for small businesses. To view this article, click the following link to access the original content. https://postmedia.us.janrainsso.com/static/server.html?origin=https%3A%2F%2Fbusiness.financialpost.com%2Fentrepreneur%2Fsmall-business%2Fheres-one-big-way-small-business-can-do-better-than-the-big-guys

Finding and communicating with the right customer is a basic necessity for any small business. This article discusses tips you can use to find ideal customers and improve your marketing communications strategy. To view this article, click the following link to access the original content. https://smallbiztrends.com/2018/11/10-expert-tips-for-finding-and-communicating-with-your-ideal-customers.html

Cold-calling may seem out of date, but many small businesses rely on personal connections to get customers out of the cold calling stage and into prospective clients. This short article discusses the trick to a more effective sales call. To view this article, click the following link to access the original content. https://www.inc.com/ford-transit-connect/tip-of-the-day/more-effective-sales-calls.html?cid=landertip_fordtransitconnect